Natural, unchangeable physical characteristics matter least, provided you look somewhat normal.

Appearance including clothes and hairstyle does matter, but it matters less and less the better you get at attracting women on a visceral level.

Objection 1: "But I made big gains just by getting better clothes."

Response: When your attraction skills are weak, improving your appearance will net you big gains. So by all means, improve what is easy and cheap to improve right now. It will make you feel better about yourself anyway, which will show through in your confidence, making you more attractive on a visceral level as well.

Do not, however, get bogged down in the appearance game. The fundamentals of attracting women have nothing to do with appearance, and all the frivolities can easily distract you. If working on your appearance in any way detracts from your focus on the fundamentals, you've gone too far.

While you're developing your fundamental attraction skills, spend some time and money on improving your appearance as well. Just don't let it get in the way. The big strides toward success with women all come from changes in your attitude, understandings, and attraction skills.

Objection 2: "A chick mentioned my fashion when I asked her why she liked me."

Girls will comment on whatever they can when asked such a question. When they are really attracted to you, the fact is they simply will not know the reasons why, whether they think they know or not. Appearance can tip the scales for you when your attraction program fails to really spark a chick's interest and she's sitting on the fence about you.

Yes, that extra little push is highly useful at those times, but you also have to realize that the fact that appearance tipped the scales in your favor is a strong sign your attraction skills need work. Too many guys walk away from experiences like that thinking that appearance is much more important than they thought, when the real lesson is that the basic attraction game is what needs improving.

Objection 3: "Better appearance helps you get a foot in the door. Some girls won't even give you the time of day if you don't meet their visual standards."

That's true in some cases, but it only figures prominently if you lack persistence. In the case of Japanese girls, provided you look somewhat decent and not scary, the only reason they might not give you the time of day would be related to your not being Japanese and her being afraid of how she would communicate with you. Since this can be overcome by persistence in 30 seconds or less, it's not much of an issue.

This is just another case where appearance matters A LOT...IF you are missing some of the fundamentals. Persistence in the approach is one of these fundamentals. You can either spend a lot of time and money on your appearance or simply grow some balls and persist in the approach. Most guys would still choose the first option. The real way to go is to work on your appearance AND grow some balls. You actually don't need that big of balls anyway, once you understand the principles at work. It is actually not a scary thing once you are in there doing it.

In conclusion, don't forego your appearance, but also don't fall into the illusion that it will make or break you, because if that is your experience then you could be making much greater progress working on basic skills instead. These basic skills are the main topic of this blog.